IGLOO PLAYMATES: #COMEOUTANDPLAYMATE (THE CREATIVE CIRCUS)
Big coolers and other products designed to store food can be cumbersome and problematic. Igloo Playmates are a fun companion to have to get you through your trip in the woods, quick weekend getaway, or just your day.
Art Director: Gina Kim
Not much is better than a cooler full of cool treats, except a cooler full of cool prizes. Every day, Igloo is going to encourage people to #ComeOutAndPlaymate to their Cooler Prizes microsite so they can win cool giveaways. Some may win stickers, free food, Igloo Playmates, and even a weekend getaway.
STICKER PRIZE PACK
To deck out your playmate with of course!
This summer, be ready to #ComeOutAndPlaymate as Igloo's Playmate Wheeler travels across the country.
Igloo will #ComeOutAndPlaymate with a Playmate Wheeler to those who have to work on a Summer Friday, giving them a well-deserved break. Igloo would reach out to food truck areas (such as Colony Square in Atlanta) and get on their Thursday line up. Then, Igloo will take over that area’s Twitter and promote their summer Summer Friday with coupons for free food or drinks.
Interactive Bus Shelter ad that reacts to the temperature and encourages people to Come Out and Playmate.