NAPA AUTO PARTS: SUMMER ESSENTIALS (VMLY&R)

(Summer '16 Social Media Campaign)

Summer is the season for getting out on the road, seeking adventure. With you, and a little NAPA KNOW HOW, you’ll have everything you and your ride need to get the most out of your summer. 

Creative Director/Art Director: Monty Browne

POSTS

Tailgating at the race this weekend? Here’s what you need to do it like a pro.

This moment's been 16 years in the making, and this is how you survive it.

Be ready for whatever Mother Nature throws at you.

See the full campaign here

One Random Tweet

I made the mistake of blurting this line out as I walked by the team working on this tweet. Just so happened the creative director was also walking by. With a quick "I like that. You earned your paycheck this week, intern." the tweet was sent and approved by the clients.

That was a small victory for me as a life-long NASCAR fan (Jeff Gordon fan, yes the irony of me writing a Dale Jr tweet is not lost on me). To this day, the copywriter on this assignment hasn’t forgiven me.

Art Director: Jake Campbell

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