Summer Essentials

(Summer '16 Social Media Campaign)

Summer is the season for getting out on the road and seeking adventure. From camping to mudding and everything in between, a little NAPA KNOW HOW will show you everything you and your ride need to get the most out of your summer. 

Creative Director/Art Director: Monty Browne

POSTS

If you’re going muddin’ this summer, here’s everything you need.

Here’s a few things that make it look as good as it runs.

 

Tailgating at the race this weekend? Here’s what you need to do it like a pro.

A few things you might need to stake your claim as King of the Cul-de-sac.

This moment's been 16 years in the making, and this is how you survive it.

There’s nothing worse than a lake trip that gets sunk. Stay afloat with these essentials.

Be ready for whatever Mother Nature throws at you.

One Random Tweet

I made the mistake of blurting this line out as I walked by the team working on this tweet. Just so happened that the creative director was walking by at the same time and said: "I like that. Earned your paycheck this week, intern." 

It was a small victory for me, being a life-long NASCAR fan (Jeff Gordon fan, yes the irony of me writing a Dale Jr tweet is not lost on me). To this day, I still don't know if the copywriter on this assignment has forgiven me.

Art Director: Jake Campbell

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