(Summer '16 Social Media Campaign)
Summer is the season for getting out on the road and seeking adventure. From camping to mudding and everything in between, a little NAPA KNOW HOW will show you everything you and your ride need to get the most out of your summer.
Creative Director/Art Director: Monty Browne
If you’re going muddin’ this summer, here’s everything you need.
Here’s a few things that make it look as good as it runs.
Tailgating at the race this weekend? Here’s what you need to do it like a pro.
A few things you might need to stake your claim as King of the Cul-de-sac.
This moment's been 16 years in the making, and this is how you survive it.
There’s nothing worse than a lake trip that gets sunk. Stay afloat with these essentials.
Be ready for whatever Mother Nature throws at you.
One Random Tweet
I made the mistake of blurting this line out as I walked by the team working on this tweet. Just so happened that the creative director was walking by at the same time and said: "I like that. Earned your paycheck this week, intern."
It was a small victory for me, being a life-long NASCAR fan (Jeff Gordon fan, yes the irony of me writing a Dale Jr tweet is not lost on me). To this day, I still don't know if the copywriter on this assignment has forgiven me.
Art Director: Jake Campbell