ONE OFFS (THE CREATIVE CIRCUS & VCU)
Outside of rescuing people in need, firefighters are known for posing for calendars. So why Firehouse Subs hasn’t released a calendar of hot firefighters holding hot subs is beyond me. Time to change that with the Firehouse Sub’s 2019 Hot Heroes Calendar. Each month will contain a coupon for a featured sub, and all proceeds will go to The Firehouse Subs Public Safety Foundation.
Art Director: Gina Kim
THE SUMMER X GAMES
X games sports are dangerous and require insane athleticism. However, overprotective, rule-worshipping naysayers tend to stigmatize the subculture as reckless and rebellious. So, why not give society what they ask for?
Besides, kids will do the opposite of what you tell them.
Art Director: Nhien Nguyen
Little Trees are known for covering up horrible smells and New York City smells horrible, especially in the summer. So this Christmas in July, Little Trees is going to give its city of origin the greatest gift of all; the gift of a wonderful scent. Little Trees will takeover Rockefeller Plaza with the Biggest Little Tree. The tree will be located in the same place as the Rockefeller Christmas Tree, and will be decorated in regular Little Trees serving as takeaways for people to use during the season.
Art Director: Ryan Bailey
CHICAGO TRANSIT AUTHORITY
“The L” in Chicago is well-known for being an above-ground transit system. That’s how it got its name — it’s elevated. This campaign will highlight this fact, and encourage people to ride “The L” to Get Above It All with posters and billboards posted across the city.
Art Director: Dina Zolan
To encourage people to try The Whopper and fall in love with the flame-grilled burger, Burger King will will put out banner ads parodying dating sites. Those brave enough to click will be rewarded with a free Whopper.
If you would like to see the whole campaign, you can watch out idea pitch here
Happiness can be found anywhere – even in the simplest things. MUJI (a Japanese store which specializes in homegoods with simplistic designs) knows to keep things clean and simple, because what’s more important is you and the experience the product gives you.
Art Director: Nhien Nguyen
2013 Richmond Ad Show: Student - Print | SILVER
Senioritis couldn’t keep this writer down, for long. A quick print campaign to remind people who aren’t currently on a road trip, but may be planning one, to stop at America’s Favorite Old Country Store* for a home-style cooked meal.
Art Director: Nick Marfing
* I have no idea if it’s true, just sounds like it.
SAFE WALK HOME
2012 Richmond Ad Show: Student - Interactive, Web, Other | Bronze
Back in my undergrad days, my art director partner and I came up with an app that helps people find the safest, best-lit, most efficient way back home. Turned out pretty cool and it won me my first award in advertising.
Art Director: Brennan Wyatt
Full disclosure, I do not remember this. Like at all. I don’t even remember which project it came from nor why it took five people to make this image come to life. It is a beautiful image though, and it won an award so here it is. Maybe I was craft services that day, who knows.
Bronze in Photography Styling in The Creative Circus Student Show
Art Directors: Ryan Bailey & Kevin Magarity
Designer: Ali Smith Taylor
Photographer: Alex King